James and Jeremy are back from the Experiential Marketing Summit 2015 in San Francisco, where 1,500 event marketing professionals exchanged ideas and information on creating authentic and memorable brand experiences.

This event always offers a lot of actionable knowledge and insight, and this year was no exception. Speakers from Bacardi, YouTube, and other industry leaders shared tips on:

• How to get your marketing message heard as more people turn out traditional marketing channels such as TV ads. (The younger generation spends more time on YouTube than watching TV.)
• The importance of really knowing your audience
• How to create and maintain consistent, authentic experiences

In the Brumark booth, there was a lot buzz about our new Magnitudeâ„¢ Raised Flooring System. Magnitude has interchangeable surface panels with a magnetic backing, which means you can create or update a beautiful raised floor in a matter of minutes. This simplicity and flexibility is revolutionizing how you can use raised flooring at event activations. Be sure to keep checking back to see how Magnitude evolves!

We also enjoyed talking with booth visitors about how our event flooring can be used to help create a complete brand experience. Brumark is the Total Event Flooring Solutions provider, with the experience, innovation, products and services you need for any event activation.

From multi-city interactive tours like The Marvel Experience to huge conferences, corporate events, and branded entertainment, we're supporting customers with innovative flooring that reinforces brands and helps create unforgettable experiences. With everything from carpet to specialty and portable flooring, we truly do have the Total Flooring Solutions you need!

EMS was a great event, and we're already looking forward to next year's summit in Denver.